Monday, November 7, 2011

The goals of this blog

This is a short-term blog started in Nov. 2011 and it will hopefully end around Feb 2012.  The purpose of this blog is to share some insights and experiences as I go through an evaluation and implementation of a marketing automation solution.  My goal is to have successfully implemented a marketing automation system by February and will end this blog once we're up and running.  I intend to share both high-level strategic insights and detailed technical information.  I'll try my best to blog frequently and respond to questions.  I hope this information will help other marketers that are evaluating marketing automation solutions.